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Media/Impact: An Introduction to Mass Media, Enhanced

Media/Impact: An Introduction to Mass Media, Enhanced
Author: Shirley Biagi
ISBN 13: 9780495798163
ISBN 10: 495798169
Edition: 9
Publisher: Cengage Learning
Publication Date: 2010-04-01
Format: Paperback
Pages: 448
List Price: $178.95

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media—its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, timelines, and an extensive online media careers guide.