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Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism)

 
 
 
 
Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism)
Author: Stanley J. Baran - Dennis K. Davis
ISBN 13: 9780495898870
ISBN 10: 495898872
Edition: 6
Publisher: Wadsworth Publishing
Publication Date: 2011-01-01
Format: Paperback
Pages: 416
List Price: $231.95
 
 

An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation, libertarianism, government regulation of media, children and television violence, and C. Wright Mill's conception of the power elite. Annotation c. Book News, Inc., Portland, OR