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The Fashion System

The Fashion System
Author: Roland Barthes
ISBN 13: 9780520071773
ISBN 10: 520071778
Edition: N/A
Publisher: University of California Press
Publication Date: 1990-07-25
Format: Paperback
Pages: 351
List Price: $29.95

In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."