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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)

 
 
 
 
Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)
Author: Simon Partner
ISBN 13: 9780520219397
ISBN 10: 520219392
Edition: N/A
Publisher: University of California Press
Publication Date: 2000-01-05
Format: Paperback
Pages: 317
List Price: $33.95
 
 

"Wonderful material. The author is good on the importation not only of American technology but also of manufacturing ideas and marketing theories."—David E. Nye, author of Consuming Power

Times Literary Supplement

A wonderfully readable book.