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Creativity in Product Innovation

 
 
 
 
Creativity in Product Innovation
Author: Jacob Goldenberg - David Mazursky
ISBN 13: 9780521002493
ISBN 10: 521002494
Edition: N/A
Publisher: Cambridge University Press
Publication Date: 2002-01-21
Format: Paperback
Pages: 240
List Price: $79.99
 
 

Creativity in Product Innovation describes a remarkable new technique for improving creativity in product design.