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Product Innovation: Leading Change through Integrated Product Development

 
 
 
 
Product Innovation: Leading Change through Integrated Product Development
Author: David L. Rainey
ISBN 13: 9780521066013
ISBN 10: 521066018
Edition: 1
Publisher: Cambridge University Press
Publication Date: 2008-06-19
Format: Paperback
Pages: 640
List Price: $105.00
 
 

Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.