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Modern Media Writing (with CD-ROM and InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

 
 
 
 
Modern Media Writing (with CD-ROM and InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Author: Rick Wilber - Randy Miller
ISBN 13: 9780534520472
ISBN 10: 534520472
Edition: 1
Publisher: Wadsworth Publishing
Publication Date: 2002-12-03
Format: Paperback
Pages: 400
List Price: $202.95
 
 

This textbook covers the basics of writing for the mass media, including newspapers, television, and the Internet. Topics include, for example, writing an effective lead paragraph, conducting an interview, and writing for advertisers. Coverage extend s to an overview of libel and copyright law and a discussion of media ethics. The Macintosh- and Windows-compatible CD-ROM contains exercises as well as audio interview clips for note-taking practice. Annotation (c)2003 Book News, Inc., Portland, OR