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Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

 
 
 
 
Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Author: Roger D. Wimmer - Joseph R. Dominick
ISBN 13: 9780534647186
ISBN 10: 534647189
Edition: 8
Publisher: Wadsworth Publishing
Publication Date: 2005-03-22
Format: Paperback
Pages: 480
List Price: $217.95
 
 

In this basic text, consultant Wimmer and Dominick (journalism and mass communication, U. of Georgia) give students practical advice on methods and tools. They cover the research process, including its elements, theoretical and scientific bases, ethics, and sampling techniques, research approaches such as qualitative methods, content analysis, survey research, longitudinal research and experimental research, data analysis, including basic statistics and hypothesis testing, and applications including research in the print and electronic media, in advertising and public relations, and on the Internet. The authors include a glossary and the publisher includes a companion website. Annotation ©2004 Book News, Inc., Portland, OR