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Electronic Commerce (Ebusiness)

Electronic Commerce (Ebusiness)
Author: Gary Schneider
ISBN 13: 9780538469241
ISBN 10: 538469242
Edition: 9
Publisher: Cengage Learning
Publication Date: 2010-05-13
Format: Paperback
Pages: 656
List Price: $210.95

E-commerce can open the door to more opportunities than ever before. But it's also rife with challenges. One book offers solid insight for success in this dynamic marketplace. Packed with real-world examples and cases, ELECTRONIC COMMERCE, 9e delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. It details how the landscape of online commerce is evolving—reflecting changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce,Web 2.0 technologies, and updates on spam, phishing, and identity theft.