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Introduction to Online Market and Industry Research (Business Reasearch Solutions)

 
 
 
 
Introduction to Online Market and Industry Research (Business Reasearch Solutions)
Author: Cynthia L Shamel
ISBN 13: 9780538726849
ISBN 10: 538726849
Edition: N/A
Publisher: South-Western Educational Pub
Publication Date: 2004
Format: N/A
Pages: N/A
List Price: N/A
 
 

Independent business researcher Shamel provides advice to other researchers on the best strategies and procedures for investigating an industry and its position in the market place. After introducing the basic research techniques and data sources, she takes the reader on a walkthrough of a research case study from initial strategy to data analysis and reporting. She then explores sixteen research problem examples and provides solutions. Finally, she introduces and evaluates the major sources of data available to the industry and market researcher. Annotation ©2004 Book News, Inc., Portland, OR