Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


MARKSTRAT3: The Strategic Marketing Simulation

MARKSTRAT3: The Strategic Marketing Simulation
Author: Jean-Claude Larreche - Hubert Gatignon
ISBN 13: 9780538880893
ISBN 10: 538880899
Edition: 3
Publisher: South-Western College Pub
Publication Date: 1997-05-06
Format: Paperback
Pages: 224
List Price: $158.95

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330. for details concerning licensing of the software.