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Engage Your Brand

Engage Your Brand
Author: Lee Mikles
ISBN 13: 9780557377992
ISBN 10: 557377994
Edition: N/A
Publisher: lulu.com
Publication Date: 2010-04-05
Format: Paperback
Pages: 184
List Price: $20.95

Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who "get it". Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a part of the exchange.