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Retailing: Integrated Retail Management

Retailing: Integrated Retail Management
Author: James R. Ogden - Denise T. Ogden
ISBN 13: 9780618223459
ISBN 10: 618223452
Edition: 1
Publisher: South-Western College Pub
Publication Date: 2004-02-09
Format: Hardcover
Pages: 544
List Price: $340.95

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points thr