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Retailing Integrated Retail Management

Retailing Integrated Retail Management
Author: James Ogden
ISBN 13: 9780618502967
ISBN 10: 618502963
Edition: Har/Cdr
Publisher: Clarion Books
Publication Date: 2004
Format: Hardcover
Pages: N/A
List Price: N/A

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points thr