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Interactive Services Marketing

Interactive Services Marketing
Author: Raymond P. Fisk - Stephen J. Grove - Joby John
ISBN 13: 9780618641802
ISBN 10: 618641807
Edition: 3
Publisher: South-Western College Pub
Publication Date: 2007-08-14
Format: Paperback
Pages: 304
List Price: $266.95

Interactive Services Marketing covers the essentials of services marketing—with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions—both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.