When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
The "Guerrilla Marketing" series from Guerrilla Marketing International chair Levinson is one of the most successful marketing book franchises published over the past quarter century. The premise of his books has always been to find ways to get big results on little budgets. And, as the Web is the greatest tool ever invented for getting such results, this updated edition, first published in 1983, necessarily covers the Web's impact on marketing. In fact, nearly a third of the book is on "New Media Marketing." This includes podcasting, streaming media, telecommuting, webinars, and direct marketing through the Web. Much of what was in the first edition has been distilled into this edition's first 200 pages. This material remains relevant, but it is interesting to note the tremendous impact the original work had on the way small (and even large) marketers approached their markets, so that Levinson's ideas are now viewed by many as common practice. In several ways, the Web grew naturally out of his ideas. If there is one book any library should have that introduces the principles of marketing (especially for small businesses), this is it.