Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


Consumer Behavior

Consumer Behavior
Author: Wayne D. Hoyer - Deborah J. Macinnis
ISBN 13: 9780618809691
ISBN 10: 618809694
Edition: 4
Publisher: Houghton Mifflin College Div
Publication Date: 2006-06-02
Format: Paperback
Pages: N/A
List Price: $226.95

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues—both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.