A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! Every day, more and more people want to learn some HTML and CSS.... Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.Introduces HTML and CSS in a way that makes them accessible to everyone-hobbyists, students, and professionals-and it's full-color throughout Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students'... ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: ? the role of social media in breaking domestic and international news stories; ? video games as a form of interactive media; ? the newspaper industry's continuing financial woes; ? further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal; ? public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and ? integrated marketing communication in the advertising chapter. UNIQUE FEATURES HELP REINFORCE THE BOOK'S APPROACH: ? Chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. ? Timelines place important media events in a broader historical context. ? Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. ? A marginal glossary helps reinforce learning of key concepts as students read. THE SEVEN TRUTHS "THEY" DON'T WANT YOU TO KNOW ABOUT THE MEDIA: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new-everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis are not the same thing. 7. There is no "they."
This is a revised, expanded, and updated edition of the highly successful Visual Culture. Like its predecessor, this new version is about visual... literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students and other interested readers to the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. The book is illustrated with examples that range from medieval painting to contemporary advertising images, and is written in a lively and engaging style.The first part of the book takes the reader through differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These chapters are connected by an underlying theme about the complex relationship between visual culture and reality.New for the second edition are ten more theoretically advanced Key Debate sections, which conclude each chapter by provoking readers to set off and think for themselves. Prominent among the new provocateurs are Kant, Baudrillard, Althusser, Deleuze, Benjamin, and Foucault. New examples and illustrations have also been added, together with updated suggestions for further reading.The book draws together seemingly diverse approaches, while ultimately arguing for a polysemic approach to visual analysis. Building on the success of the first edition, this new edition continues to provide an ideal introduction for students taking courses in visual culture and communications in a wide range of disciplines, including media and cultural studies, sociology, art and design.
The re-imagined twelfth edition of The Theatre Experience is students' ticket to the best seat in the house. From Broadway to makeshift theater spaces... around the world, the author demonstrates the active and lively role they play as audience members by engaging them in the collaborative and creative processes behind and in front of the curtain. Wilson introduces students to the roles of the performers, directors, producers and designers, while emphasizing the insights they as audience members bring to any production. Recast as fifteen chapters, the twelfth edition better accommodates today's teaching schedules, as well as improves accessibility for students by concise insight and up-to-date vibrant production visuals. Students join the creative process with The Theatre Experience, and rehearse for their role as life-long audience members.
For over two decades Tonal Harmony has been the leading text for the two-year theory curriculum for music majors. Used at nearly 800 schools, Tonal... Harmony has been consistently praised for its practicality and ease of use for student and instructor alike. The straightforward approach is supported by well-chosen examples and thoughtful exercises, and the total presentation is compatible with differing teaching styles and theoretical points of view. In addition, students can purchase a CD collection of audio examples which accompanies both the text and workbook (ISBN 0077410130). For instructors, an extensive Instructor's Manual ia available and rounds out this comprehensive teaching package.
For courses in Music Theory (a two-year sequence including sight singing and ear training) as well as separate Sight Singing courses. Using an... abundance of meticulously organized melodies drawn from the literature of composed music and a wide range of the world's folk music, Ottman provides the most engaging and comprehensive Sight Singing text on the market. Over fifty years ago, Robert W. Ottman set out to write a book that draws examples from the literature as opposed to being composed by the author. He proposed that students should work with "real" music as they study musical forms. The result was Music for Sight Singing. Not only is real music more enjoyable and interesting to sing than dry examples, but genuine repertoire naturally introduces a host of important musical considerations beyond pitch and rhythm (including dynamics, accents, articulations, slurs, repeat signs, and tempo markings). Several generations of teachers have also agreed that Ottman's ability to order his examples from the simple to the complex is another key to the book's long term success. Nancy Rogers, the book's new author, has added new vitality to the book, introducing exercises to develop creativity as well as to build basic skills.
For nearly two decades Tonal Harmony has been the leading text for the two-year theory curriculum for music majors. Used at nearly 800 schools, Tonal... Harmony has been consistently praised for its practicality and ease of use for student and instructor alike. The straightforward approach is supported by well-chosen examples and thoughtful exercises, and the total presentation is compatible with differing teaching styles and theoretical points of view. In addition, a set outstanding ancillaries, which include a collection of audio examples on CD (for both the text and workbook) and an extensive Instructor's Manual, round out the comprehensive teaching package.
Written by leaders in the field, this best-selling book will guide teachers as they help all Pre-K - 8 learners make sense of math by supporting... their own mathematical understanding and effective planning and instruction. Elementary and Middle School Mathematics: Teaching Developmentallywas written to help teacher candidates and practicing teachers understand mathematics and become more confident in their ability to teach the subject to children in pre-K through eighth grade. Structured for easy reference, offering 23 chapters reflecting the latest research to consult throughout one's teaching career, the revised edition infuses NCTM and Common Core State Standards with the benefits of problem-based mathematics instruction. The Eighth Edition better prepares teachers to teach mathematics to all learners by including new strategies for English language learners and students with disabilities. The amount of coverage relating to mathematics in early childhood has been increased. More activities infusing technology and samples of authentic student work are introduced. Increased emphasis on formative assessment, showcased with an icon and notes throughout, guide teachers to master this difficult practice.
The best-selling book ever on classroom management and teaching for student achievement with over 3.3 million copies sold. The book walks a teacher,... either novice or veteran, through structuring and organizing a classroom for success that can be applied at any time of the year at any grade level, pre-K through college.The book is used in thousands of school districts, in over 100 countries, and in over 2,000 college classrooms. It's practical, yet inspiring. But most important, it works!The new 4th edition includes updated research, photos, and more examples of "how-to" along with an implementation DVD, "Using The First Days of School" featuring Chelonnda Seroyer.This is the most requested book for what works in the classroom for teacher and student success.
Introduction to Managerial Accounting, 6/e by Brewer/Garrison/Noreen is based on the market-leading text, Managerial Accounting, by Garrison, Noreen and... Brewer. Brewer 6e is a briefer, more accessible, and thoroughly student-friendly text that satisfies the basic needs of the managerial accounting student without unnecessary depth on advanced topics associated with the follow-up course cost accounting/cost management. Faculty and students alike will find this new edition has retained the hallmark features of the Garrison brand: author-written supplements, excellent readability, terrific examples, and balanced end-of-chapter material. In addition, Connect Accounting for Brewer/Garrison/Noreen has been expanded with new learning resources for your students.